Farming/Selling to Seniors “taking it to the streets”
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- Seniors are more likely to answer when you’re doorknocking
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- Typically they’ve lived in their home for decades – know the area
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- If they warm up to you they have time to talk
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- Even if not actively looking to list they make great “anchor contacts”
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- Anchor contact:
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- Someone that can tell you about the neighborhood, their neighbors & friends’ events that can lead to Real Estate transactions
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- They will talk to you when others slam the door – can give you motivational momentum
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- If they trust you they can refer you to others in their same age group – they talk to one another by phone a lot
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- Establish as many anchor contacts in your farm as possible
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- Become a subject matter expert for your anchor clients & you will be different from other
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agents in you targeted farming area.